Measuring Tourism Risk Impacts on Destination Image

Wen-Qi Ruan, Yong-Quan Li and Chih-Hsing Sam Liu
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Wen-Qi Ruan: Research Center of Tourism and Hospitality Management, College of Tourism, Huaqiao University, Quanzhou 362021, China
Yong-Quan Li: Research Center of Tourism and Hospitality Management, College of Tourism, Huaqiao University, Quanzhou 362021, China
Chih-Hsing Sam Liu: Leisure & Recreation Administration Department, Ming Chuan University, 5 De Ming Rd., Gui Shan District, Taoyuan 333, Taiwan

Sustainability, 2017, vol. 9, issue 9, 1-15

Abstract: This study develops and tests an integrated model of the moderated mediation of risks (man-made and natural disasters) that explains the associations between the benefits of tourism and the destination image. The study also considers how tourists are influenced by natural disasters and provides empirical evidence to predict the hypothesis models. The results of a study of 635 foreign tourists indicate that the tourism risks of man-made disasters positively influence the tourists’ experienced benefits and feeling experience. Foreign tourists’ risk evaluation may have a positive effect on their benefit and feeling experience and, thus, may link to the destination image. Somewhat as expected, the moderating effect of tourist benefit is found to strengthen the relationship between feeling experience and the destination image. Alternatively, foreign tourists’ feeling experiences foster a positive link between tourism risk and destination image. The implications of the moderated mediation results are discussed.

Keywords: man-made; natural disaster; tourism risk; tourist benefit; destination image; 1. Introduction (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

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