The Green Supply Chain Design and Marketing Strategy for Perishable Food Based on Temperature Control

Shuai Yang, Yujie Xiao, Yan Zheng and Yan Liu
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Shuai Yang: School of Economics and Management, Changshu Institute of Technology, Changshu 215500, China
Yujie Xiao: Jiangsu Key Laboratory of Modern Logistics, School of Marketing and Logistics Management, Nanjing University of Finance and Economics, Nanjing 210023, China
Yan Zheng: College of Automobile and Traffic Engineering, Nanjing Forestry University, Nanjing 210037, China
Yan Liu: Jiangsu Key Laboratory of Modern Logistics, School of Marketing and Logistics Management, Nanjing University of Finance and Economics, Nanjing 210023, China

Sustainability, 2017, vol. 9, issue 9, 1-8

Abstract: With the intensification of global warming and the levy of energy tax, more industries are paying attention to energy saving and reduction of carbon footprint. For the food industry, energy cost in the supply chain of perishable food is quite high because of cold-chain transport and storage. Therefore, the efficacies of cold chain management and inventory control are the key factors that increase the efficiency of food supply chain and make it more ecological. This research analyzes the degradation process of perishable food and determines the optimal temperature of the cold chain as well as the optimal price to maximize the channel profit. We prove that there is an optimal price with a certain temperature and develop an efficient search algorithm to find the optimal temperature. We also perform sensitivity analyses to test which parameters affect the channel profit significantly. Numerical experiments are conducted to illustrate the proposed models.

Keywords: supply chain model; marketing strategy; perishable food; temperature control (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

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