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Less Meat Initiatives at Ghent University: Assessing the Support among Students and How to Increase It

Benjamin De Groeve and Brent Bleys
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Benjamin De Groeve: Center for Persuasive Communication, Department of Communication Sciences, Ghent University, Korte Meer 7-9-11, 9000 Ghent, Belgium

Sustainability, 2017, vol. 9, issue 9, 1-13

Abstract: In this study, we conducted a survey among Business Administration students at Ghent University to assess their support for six less meat initiatives (LMIs) to be implemented in student restaurants. We examined associations between the support and variables related to meat curtailment and additionally examined the effect of providing information about the climate impact of meat on the support for the LMIs. We find that the support is rather limited among the students we surveyed. Students have different appraisals of the different LMIs, which may be due to differences in intervention strength and types of meat curtailment. We found that higher environmental concern is associated with a higher support for all LMIs. Female students and students with lower meat consumption levels indicate a higher support for four of six LMIs. Simply providing information about the climate impact of meat had no remarkable effect on the support. More integrated approaches are recommended to inform students.

Keywords: meat curtailment; less meat initiatives; climate change mitigation; information intervention; student survey (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (10)

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