Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role

Joo Y. Park, Chang Soo Sung and Il Im
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Joo Y. Park: School of Business, Yonsei University, Seoul 120-749, Korea
Chang Soo Sung: Department of Technology Entrepreneurship (graduate), Dongguk University, Seoul 100-272, Korea
Il Im: School of Business, Yonsei University, Seoul 120-749, Korea

Sustainability, 2017, vol. 9, issue 9, 1-16

Abstract: Social media platforms are an indispensable part of entrepreneurship practices. They offer entrepreneurs a platform for business growth and brand development. However, little is known about the effect of social media use on identifying entrepreneurial opportunities. Utilizing social cognition theory, this research focuses on how certain factors—prior knowledge, alertness, and social media—may impact two aspects of opportunity: the discovery and the creation of entrepreneurial opportunity. This study focuses on the investigation of the moderating role of social media use on entrepreneurial opportunities. The findings have important practical and academic implications for how social media impacts entrepreneurship and can be used to increase the ability of entrepreneurs to find new opportunities.

Keywords: social cognitive theory; alertness; prior knowledge; social media; entrepreneurial opportunity (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18)

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