Factors Influencing Consumers’ Intention to Return the End of Life Electronic Products through Reverse Supply Chain Management for Reuse, Repair and Recycling

Kamyar Kianpour, Ahmad Jusoh, Abbas Mardani, Dalia Streimikiene, Fausto Cavallaro, Khalil Md. Nor and Edmundas Kazimieras Zavadskas
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Kamyar Kianpour: Faculty of Management, Universiti Teknologi Malaysia (UTM), Skudai Johor 81310, Malaysia
Ahmad Jusoh: Faculty of Management, Universiti Teknologi Malaysia (UTM), Skudai Johor 81310, Malaysia
Dalia Streimikiene: Lithuanian Energy Institute, Breslaujos 3, LT-44403 Kaunas, Lithuania
Fausto Cavallaro: Department of Economics, Management, Society and Institutions (EGSI), University of Molise, Via De Sanctis, 86100 Campobasso, Italy
Khalil Md. Nor: Faculty of Management, Universiti Teknologi Malaysia (UTM), Skudai Johor 81310, Malaysia
Edmundas Kazimieras Zavadskas: Department of Construction Technology and Management, Vilnius Gediminas Technical University, Sauletekio al. 11, LT-10223 Vilnius, Lithuania

Sustainability, 2017, vol. 9, issue 9, 1-23

Abstract: Resource depletion, population growth and environmental problems force companies to collect their end of life (EOL) products for reuse, recycle and refurbishment through reverse supply chain management (RSCM). Success in collecting the EOL products through RSCM depends on the customers’ participation intention. The objectives of this study are: (1) To examine the important factors influencing customers’ attitude to participate in RSCM; (2) To examine the important factors influencing customers’ subjective norm to participate in RSCM; (3) To examine the main factors influencing customers’ perceived behavioral control to participate in RSCM; (4) To examine the influence of attitude, subjective norms and perceived behavioral control on customers’ participation intention in RSCM. The Decomposed Theory of Planned Behaviour (DTPB) has been chosen as the underpinning theory for this research. The research conducted employed the quantitative approach. Non-probability (convenience sampling) method was used to determine the sample and data was collected using questionnaires. Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique was employed. A total of 800 questionnaires were distributed among customers of electronic products in Malaysia. Finally, the questionnaire was distributed among the customers in electronic retailer companies based on convenience sampling method. The empirical results confirm that consumers perception about the risk associated with EOL electronic products, consumers’ ecological knowledge and relative advantages associated with reuse, repair and recycling can influence the attitude of consumers to return the EOL products for reuse, repair and recycling to producer.

Keywords: sustainable waste management; decomposed theory of planned behavior; theory of planned behavior; reverse supply chain management; reuse; repair; recycle (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (17)

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