CSR Communication among Tourism SMEs through Their Websites

Rojan Baniya and Brijesh Thapa
Additional contact information
Rojan Baniya: Department of Tourism, Hospitality and Event Management, University of Florida, Gainesville, FL 32611, USA
Brijesh Thapa: School of Hospitality and Tourism Management, Oklahoma State University, Stillwater, OK 74078, USA

Tourism and Hospitality, 2021, vol. 2, issue 3, 1-8

Abstract: Small and Medium Enterprises (SMEs) in tourism are increasingly communicating their Corporate Social Responsibility (CSR) initiatives via their websites to build a positive image and promote customer relationships. This study examined such CSR engagement and communications by tourism SMEs in Nepal based on qualitative analysis of website content and in-depth interviews. Google search engine was used to select SMEs, and textual data were extracted from their websites. Following data saturation, a review of twenty-five websites was initially compared, and the obtained information was subsequently evaluated with information provided through individual interviews. Overall, CSR activities were largely practiced at a philanthropic level, and to some extent, at an ethical level. SMEs were primarily focused on activities related to social and environmental issues within the communities in which they operate. The results of this exploratory study provide an initial assessment of CSR among tourism SMEs in Nepal and could assist tourism associations/organizations with initiatives.

Keywords: CSR; small and medium enterprises; travel; tourism; developing country; Nepal (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2673-5768/2/3/20/pdf (application/pdf)
https://www.mdpi.com/2673-5768/2/3/20/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jtourh:v:2:y:2021:i:3:p:20-326:d:617278

Access Statistics for this article

Tourism and Hospitality is currently edited by Mr. Philip Li

More articles in Tourism and Hospitality from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().