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The Tourist Attractiveness of Tokyo in the Opinion of Surveyed Tourists

Michał Roman and Katarzyna Bury
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Michał Roman: Department of Tourism, Social Communication, and Consulting, Institute of Economics and Finance, Warsaw University of Life Sciences, Nowoursynowska 166, 02-787 Warsaw, Poland
Katarzyna Bury: Public Relations Student Research Group, The Economic Department, Warsaw University of Life Sciences, 02-787 Warsaw, Poland

Tourism and Hospitality, 2022, vol. 3, issue 1, 1-26

Abstract: This article covers the topic of the tourist attractiveness of Tokyo in the opinion of 369 tourists from Poland. A definition of tourist attractiveness and its factors is provided. Basic information on Tokyo, including accommodation, eating facilities, and tourist traffic in the city is offered. The results of the research performed with the use of a survey questionnaire are demonstrated. The research shows that tourists’ most appreciated elements of Tokyo’s tourist attractiveness are transport accessibility, eating facilities, and cultural assets. The article’s hypotheses, that the most attractive seasons in Tokyo, tourism-wise, are spring and autumn, and that the most attractive monument in Tokyo is the oldest Buddhist temple, Sens?-ji, located in the Tait? district, were confirmed to be positive. The third hypothesis was also positively verified. The research shows that younger people positively assessed Tokyo as an attractive and friendly city more than older people.

Keywords: tourist attractiveness; evaluation; Tokyo; tourism; tourist assets (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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