Chinese VFR Travel in Budapest: The Hosts’ Roles

Rita Song-Agócs and Gábor Michalkó ()
Additional contact information
Rita Song-Agócs: Doctoral School of Business and Management, Corvinus University of Budapest, 1093 Budapest, Hungary
Gábor Michalkó: Institute of Sustainable Development, Corvinus University of Budapest, 1093 Budapest, Hungary

Tourism and Hospitality, 2022, vol. 3, issue 3, 1-13

Abstract: In recent decades, there has been a dynamic growth of Chinese outbound tourism to the Central and Eastern European region, and Hungary has been one of the most visited countries. This increase in demand is linked, in part, to the important Chinese diaspora in Hungary whose members play the role of hosts in VFR travel. This paper aims to explore the social relations—guanxi—within the Chinese diaspora living in Budapest and its influence on VFR travels back and forth China. Results of the survey with 202 Chinese immigrants reveal the strong nexus between migration and VFR travel. The Chinese hosts who have been living in the country for two decades behave differently in their guanxi compared to those who have settled in Budapest recently. The article provides several practical contributions to local destination management organizations and tourism service providers to successfully reach Chinese hosts, such as providing commissions, coupons, and getting discounts.

Keywords: visiting friends and relatives; VFR travel; Chinese hosts; Hungary; guanxi (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2673-5768/3/3/44/pdf (application/pdf)
https://www.mdpi.com/2673-5768/3/3/44/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jtourh:v:3:y:2022:i:3:p:44-732:d:895248

Access Statistics for this article

Tourism and Hospitality is currently edited by Mr. Philip Li

More articles in Tourism and Hospitality from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().