The Development of a Regional Tourism Destination Competitiveness Measurement Instrument

Tanya Rheeders and Daniel F Meyer
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Tanya Rheeders: College of Business and Economics, University of Johannesburg, Johannesburg 2006, South Africa
Daniel F Meyer: College of Business and Economics, University of Johannesburg, Johannesburg 2006, South Africa

Tourism and Hospitality, 2022, vol. 4, issue 1, 1-20

Abstract: The importance of the tourism sector has been highlighted and featured in various studies indicating not only the economic but also social and environmental benefits. There is a need for a measurement instrument for regional tourism destination competitiveness. This measurement instrument could gauge a destination’s regional potential for tourism development and competitiveness; and be able to compare regions. To conduct an instrument development and validation, both PLS-SEM for confirmatory factor analysis and SPSS were utilised for exploratory factor analysis. A purposive sampling approach were used for both study areas, Sedibeng and Fezile Dabi district municipal regions, in which pilot studies were executed through a survey between July to September 2020. The reliability of the measurement instrument was confirmed with Cronbach’s Alpha (?) for both samples having a value above 0.70. The EFA confirmed the validity of the measurement instrument for the three-dimension and 16-items of the measurement instrument. This study recommends using the measurement instrument as a practical tool to analyse regions regarding the development and competitiveness of a tourism destination compared to other destinations.

Keywords: factor analysis; measurement instrument; South Africa; tourism destination competitiveness (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2022
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