Emerging Venue Considerations for Event Management: The Case of Ireland

Domhnall Melly (), Emmet McLoughlin and Kelly Maguire
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Domhnall Melly: Department of Marketing, Tourism and Sport, Atlantic Technological University Sligo, Ash Lane, F91 YW50 Sligo, Ireland
Emmet McLoughlin: Department of Tourism, Hospitality and Events, Cardiff Metropolitan University, Cardiff CF5 2YB, UK
Kelly Maguire: Department of Hospitality, Tourism and Leisure Studies, Technological University of the Shannon, N37 HD68 Athlone, Ireland

Tourism and Hospitality, 2023, vol. 4, issue 1, 1-15

Abstract: Event venues represent a focal point for infectious disease transmission among attendees and event stakeholders, creating lasting uncertainty within the industry post-COVID-19. There is now a need to investigate emerging venue considerations for the event industry as a result of the COVID-19 pandemic. Using Ireland as a case, a quantitative questionnaire was used on a sample of event managers. Event venue monitoring for COVID-19 is lacking, while risk mitigation procedures focus more on attendees already at the venue rather than avoiding infected persons entering the venue. Risk assessments now comprise COVID-19 risk; however, a lack of resources means regular health and safety has shown signs of weakening. Government and local authority resources and financial support are required. Pre-venue procedures of symptom screening and proof of vaccination, combined with venue procedures for disinfection of venue spaces, table service, and appropriate ventilation have proven to be effective COVID-19 risk mitigation procedures. Additionally, ICT (information and communications technology) could disseminate up-to-date health guidelines through customer-centric digital environments representing enhanced information sharing to avoid uncertainty and support pro-social intentions of event attendees and compliance with event venue COVID-19 risk mitigation procedures.

Keywords: festivals and events; COVID-19; venue considerations; event risk mitigation (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2023
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