Digital Nomads: Advances in Hospitality and Destination Attractiveness

Ioulia Poulaki (), Eleni Mavragani, Alexandra Kaziani and Eleftheria Chatzimichali
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Ioulia Poulaki: Department of Business Administration, School of Business, University of the Aegean, 82132 Chios, Greece
Eleni Mavragani: Department of Accounting and Finance, School of Business Administration, University of Macedonia, 54636 Thessaloniki, Greece
Alexandra Kaziani: Department of Tourism Management, School of Economics and Business, University of Patras, 26504 Patras, Greece
Eleftheria Chatzimichali: Department of Economics and Business, School of Economics, Business and Computer Science, Neapolis University Pafos, 8042 Paphos, Cyprus

Tourism and Hospitality, 2023, vol. 4, issue 3, 1-16

Abstract: As remote work goes from trend to mainstream, digital nomads are on the rise, becoming a market every destination needs to attract. Considering the needs and wants of digital nomads, this paper aims to investigate the strengths and the opportunities of Greece, as an ideal destination for digital nomads, underlining, at the same time, the opportunities and threats challenging the country’s attractiveness towards this market segment. Furthermore, the authors analyze the content of website “Work From Greece: Become Digital Nomad in Greece”, the official Greek website dedicated to digital nomads in order to define Greece’s online presence, within this digital global community. In addition, co-working spaces in Greece are explored as an advanced form of hospitality favorable to digital nomads. The research methodology employed to draw conclusions combines a SWOT analysis and content analysis for websites of tourism businesses and organizations, as has been developed in previous research. The findings of this study reflect the current situation, providing academic and managerial implications when it comes to further research and recommendations for tourism policy and destination planning.

Keywords: digital nomads; nomad types; hospitality; co-working spaces; destination attractiveness; Greece (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2023
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