State-of-the-Art Review on Destination Marketing and Destination Management

Stephan Reinhold (), Pietro Beritelli, Alan Fyall, Hwan-Suk Chris Choi, Christian Laesser and Marion Joppe
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Stephan Reinhold: School of Business and Economics, Linnaeus University, 391 82 Kalmar, Sweden
Pietro Beritelli: Institute for Systemic Management and Public Governance, University of St. Gallen, 9000 St. Gallen, Switzerland
Alan Fyall: Rosen College of Hospitality Management, University of Central Florida, Orlando, FL 32819, USA
Hwan-Suk Chris Choi: Gordon S. Lang School of Business and Economics, University of Guelph, Guelph, ON N1G 1M8, Canada
Christian Laesser: Institute for Systemic Management and Public Governance, University of St. Gallen, 9000 St. Gallen, Switzerland
Marion Joppe: Gordon S. Lang School of Business and Economics, University of Guelph, Guelph, ON N1G 1M8, Canada

Tourism and Hospitality, 2023, vol. 4, issue 4, 1-20

Abstract: This article presents a narrative perspective review of the state-of-the-art of destination marketing and management. The past 15 years of developments, stretching from technological advances enabling methodological progress and new consumer behavior to climate, health, and financial crises, require a reassessment of previous academic contributions and current practices. Referring back to the social origins of destinations, this article conceptualizes destinations as a heterogeneous space of flows and proposes future research linked to tourist demand and tourism supply, sustainability and resilience, technological shifts, and institutions. Finally, six broader streams of conversations suggest how to advance the marketing and management of destinations related to a destination ontology grounded in flows, with a focus on processes and action, stewardship and collaboration, resilient destinations, transient and permanent residents, as well as new instrumental technologies and augmented experiences.

Keywords: narrative review; destination marketing; destination management; visitor flows; sustainability; resilience; smart tourism; meta design; research agenda; stewardship (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2023
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