Understanding the Determinants of Geologically Responsible Behaviour among Geotourists: A Multi-Destination Analysis

Gloria Rui Gou, Wei Fang, Lewis T. O. Cheung (), Lincoln Fok, Alice S. Y. Chow and Ke Zhang
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Gloria Rui Gou: Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Avenida Wai Long, Taipa, Macau
Wei Fang: Department of Social Sciences and Policy Studies, The Education University of Hong Kong, 10 Lo Ping Road, Tai Po, New Territories, Hong Kong
Lewis T. O. Cheung: York Business School, York St. John University, Lord Mayor’s Walk, York YO31 7EX, UK
Lincoln Fok: Department of Science and Environmental Science, The Education University of Hong Kong, 10 Lo Ping Road, Tai Po, New Territories, Hong Kong
Alice S. Y. Chow: Resource Centre for Interdisciplinary Studies and Experiential Learning, The Education University of Hong Kong, 10 Lo Ping Road, Tai Po, New Territories, Hong Kong
Ke Zhang: Department of Science and Environmental Science, The Education University of Hong Kong, 10 Lo Ping Road, Tai Po, New Territories, Hong Kong

Tourism and Hospitality, 2024, vol. 5, issue 1, 1-15

Abstract: This study explores the drivers of geologically responsible behaviour among geotourists in three geoparks in the Greater China region: Danxiashan UNESCO Global Geopark in southern China, Hong Kong UNESCO Global Geopark, and Yehliu Geopark in northern Taiwan. On-site questionnaire surveys were conducted, collecting over 800 respondents in these geoparks, and structural equation modelling was applied for our analysis. The findings reveal that geologically responsible behaviour is positively associated with environmentally responsible attitudes, in line with some previous research. Notably, place attachment and visitor satisfaction were not directly related to geologically responsible behaviour but were positively correlated with environmentally responsible attitudes. This suggests that emotional connections to geoparks and visitor satisfaction indirectly nurture environmentally responsible attitudes, subsequently leading to geologically responsible behaviour. These results offer practical implications for geopark management practices. Providing informative guided tours and quality informational materials can enhance visitors’ geological knowledge and foster environmentally responsible attitudes. The improvement of the visitor experience, combined with the dissemination of accurate environmental knowledge and conservation messaging, can enhance visitor satisfaction, deepen attachment to geoparks, and, ultimately, encourage more geologically responsible behaviours. Understanding these relationships can assist geotourism destinations in promoting geological resources’ conservation while enhancing the visitor experience.

Keywords: geotourism; geologically responsible behaviours; place attachment; geoparks; Greater China region (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2024
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