Building Tourism Resilience through Communication

Sara Brune (), Whitney Knollenberg and Olivia Vilá
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Sara Brune: Department of Parks, Recreation and Tourism Management, North Carolina State University, Raleigh, NC 27695, USA
Whitney Knollenberg: Department of Parks, Recreation and Tourism Management, North Carolina State University, Raleigh, NC 27695, USA
Olivia Vilá: Department of Parks, Recreation and Tourism Management, North Carolina State University, Raleigh, NC 27695, USA

Tourism and Hospitality, 2024, vol. 5, issue 1, 1-9

Abstract: The impact of the COVID-19 crisis on the tourism industry called attention to how crucial it is for tourism operations to be resilient, as their ability to overcome crises also impacts communities and adjacent industries. The communication theory of resilience argues that resilience is a dynamic capability that can be developed through communication processes. Exploring the role of communication processes in building resilience is important to establishing holistic strategies that strengthen the tourism industry. This work applies the communication theory of resilience to explore the employment of communication processes by agritourism operators during the COVID-19 pandemic. Seven agritourism operators in North Carolina, USA, were interviewed about resilience strategies at three points in time in 2020. These interviews revealed the value of communication processes in building resilience in agritourism operations and the facilitating role of communication technologies. These findings reveal that resilience is built collaboratively through social engagement and interaction.

Keywords: COVID-19; communication theory of resilience; agritourism resilience; tourism crisis (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2024
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