Wine and Gastronomic Tourism in the Drama Region

Aikaterini Karampatea (), Spyridon Mamalis, Elisavet Bouloumpasi, Adriana Skendi and Irene (Eirini) Kamenidou
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Aikaterini Karampatea: Department of Agricultural Biotechnology and Enology, Democritus University of Thrace, 66100 Drama, Greece
Spyridon Mamalis: Department of Management Science and Technology, Democritus University of Thrace, 65404 Kavala, Greece
Elisavet Bouloumpasi: Department of Agricultural Biotechnology and Enology, Democritus University of Thrace, 66100 Drama, Greece
Adriana Skendi: Department of Agricultural Biotechnology and Enology, Democritus University of Thrace, 66100 Drama, Greece
Irene (Eirini) Kamenidou: Department of Management Science and Technology, Democritus University of Thrace, 65404 Kavala, Greece

Tourism and Hospitality, 2024, vol. 5, issue 3, 1-14

Abstract: Drama is a wine region in northern Greece with a local economy based on agricultural production. Despite its historical and geographical setting, the wine tourism industry is not very well developed in the wine-growing region of Drama. Although the sustainability of territorial development is often linked to local food and wine heritage, it seems that the implicated parties are not totally convinced. For this qualitative case study, we first conducted interviews with the management of the local wineries to determine the reason behind the low number of wine tourists in the area. Then, a workshop was organized, and all relevant parties were invited to increase awareness through education while also attempting to find mutually agreeable solutions through working group table discussions and the presentation of findings. Taking advantage of and preserving the cultural heritage through the cooperation of the related regional businesses, regional/central authorities, and non-governmental organizations (NGOs) was concluded to be an important tool for organizing new initiatives that will boost wine tourism.

Keywords: food quality schemes; wine tourism; gastronomic tourism; PGI Drama; traditional specialty guaranteed; wine workshop; authenticity; sustainable development (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2024
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