The Impact of a Local Well-Being Philosophy on Revisit Intentions to Bali Among Digital Nomads

Hanugerah Kristiono Liestiandre, Alastair M. Morrison (), Ni Nyoman Kerti Yasa, Tjok Gd Raka Sukawati and I. Putu Gde Sukaatmadja
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Hanugerah Kristiono Liestiandre: Department of Tourism, Bali Tourism Polytechnic, Bali 80363, Indonesia
Alastair M. Morrison: School of Management and Marketing, Greenwich Business School, University of Greenwich, London SE10 9LS, UK
Ni Nyoman Kerti Yasa: Faculty of Economics and Business, Udayana University, Bali 80361, Indonesia
Tjok Gd Raka Sukawati: Faculty of Economics and Business, Udayana University, Bali 80361, Indonesia
I. Putu Gde Sukaatmadja: Faculty of Economics and Business, Udayana University, Bali 80361, Indonesia

Tourism and Hospitality, 2024, vol. 5, issue 4, 1-26

Abstract: The level of success in tourism is gauged by several metrics; however, the most widely used is the level of tourist arrivals. However, this research answered the call for greater investigation of the impacts of qualitative factors and intangible cultural–heritage assets on destination performance. The primary research purpose was to analyze the effect of implementing a local well-being philosophy (Tri Hita Karana) on tourist revisit intentions for Bali and the mediation of destination quality and destination image. A research model was developed to examine the relationships among local wisdom (TKH), destination quality, destination image, and revisit intentions. Data were collected via a survey of 520 digital nomadic tourists and analyzed using SmartPLS 4. The results indicated that the implementation of THK positively and significantly affected revisit intentions, destination image, and destination quality. Destination image and destination quality had positive and significant effects on revisit intentions, and destination image and destination quality also significantly mediated the effect of THK implementation on revisit intentions. The findings suggested that implementing local wisdom values such as THK in the management of a destination makes visitors feel more favorably about the quality and image of the destination and they have the intention to revisit.

Keywords: Tri Hita Karana (THK); destination quality; destination image; intangible cultural–heritage; revisit intentions; Theory of Planned Behavior (TPB); Resource-Based View (RBV); digital nomads; Bali (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2024
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