Geoinformation Internet Platform for Interactive Charity Tourism in the Current Realities of Ukraine

Valeriia Shcherbak, Liudmyla Dorokhova, Viktoriia Riashchenko, Oleksandr Dorokhov (), Valentina Djakona and Oleksii Yermolenko
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Valeriia Shcherbak: Department of Economic and Entrepreneurship, Sumy National Agrarian University, 40000 Sumy, Ukraine
Liudmyla Dorokhova: Department of Marketing, University of Tartu, 50090 Tartu, Estonia
Viktoriia Riashchenko: Business Administration, ISMA University of Applied Sciences, LV-1019 Riga, Latvia
Oleksandr Dorokhov: Department of Public Economics, University of Tartu, 50090 Tartu, Estonia
Valentina Djakona: Vice-Rector for Studies, ISMA University of Applied Sciences, LV-1019 Riga, Latvia
Oleksii Yermolenko: Department of Social Economics, Simon Kuznets Kharkiv National University of Economics, 61166 Kharkiv, Ukraine

Tourism and Hospitality, 2024, vol. 5, issue 4, 1-18

Abstract: In the context of armed conflicts, regions often face infrastructure destruction and economic difficulties. The development of tourism can be a key factor in recovery and economic growth. Geospatial platforms for interactive charitable tourism offer a promising solution for attracting tourists and stimulating the development of affected regions. The aim of this study is to assess the effectiveness of geospatial platforms for interactive charitable tourism as a tool for attracting tourists and promoting the recovery and development of regions affected by armed conflicts. This study employed regression and correlation analysis methods. The analysis revealed significant positive correlations for all variables. The correlation coefficient for audience reach was 0.75, for the effectiveness of attracting donations—0.8, for the economic impact on the region—0.9, for user interaction with the platform—0.85, for platform sustainability—0.78, and for social impact—0.92. The t-statistic values exceeded the critical thresholds, and the p-values were below 0.05, confirming the statistical significance of the results. The coefficient of determination was 0.91, indicating a high explanatory power of the model. For the four obtained clusters, approaches to the development and use of geospatial platforms were justified. For regions of Cluster 1 with high audience reach (0.75) and moderate effectiveness of attracting donations (0.8), it is recommended to use technologies to improve connectivity and effectively promote their strengths. For regions of Cluster 2 with high sustainability and high tourism potential (high social impact = 0.92), it is necessary to include advanced geospatial solutions to increase visitor engagement and optimize recovery strategies, building on existing strengths to attract more tourists and stimulate sustainable development. For regions of Cluster 3, significant investments are required both in geospatial platforms and in tourism infrastructure to benefit from high tourism potential (economic impact on the region = 0.9). Strategic development and targeted marketing should be a priority to attract tourists and stimulate economic growth. Regions of Cluster 4 with low sustainability and tourism potential (low user interaction with the platform = 0.85 and platform sustainability = 0.78) require comprehensive support, as they are in a crisis situation.

Keywords: geographic information systems; platform; digitalization; interactive charity tourism; military conflict; restoration (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2024
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