The Impact of Socio-Economic Factors on the Development of Rural Tourism: Italian Case Based on a Regional Analysis

Francesco Piras () and Fabrizio Pedes ()
Additional contact information
Francesco Piras: Department of Agriculture Sciences, University of Sassari, Viale Italia 39/a, 07100 Sassari, Italy
Fabrizio Pedes: Department of Agriculture Sciences, University of Sassari, Viale Italia 39/a, 07100 Sassari, Italy

Tourism and Hospitality, 2025, vol. 6, issue 1, 1-16

Abstract: Italy’s rural areas provide significant tourism opportunities which support local economies and sustainable development. This study examines the impact of socio-economic, technological, natural–ecological, and political–legal factors on rural tourism across Italy’s 21 regions. Using statistical data and correlation analysis, five macro factors were evaluated to determine their influence on the prevalence of agritourism as a measure of rural tourism development. The methodology involved a correlation analysis, including the assessment of bivariate relationships between variables, supported by robust statistical tests to ensure reliability. Key findings indicate that technological advancements, particularly in farm digitalization and innovation, are closely associated with rural tourism growth, alongside factors like regional GDP and natural–ecological resources. The study reveals that higher levels of farmer education and rich ecological and cultural assets within regions also positively impact rural tourism. These insights provide valuable guidance for policymakers and stakeholders in formulating strategies that promote rural tourism and regional development, emphasizing digitalization, ecological preservation, and education. This research extends our understanding of the factors driving rural tourism in Italy, offering a basis for targeted interventions that enhance economic resilience and support sustainable tourism in rural areas.

Keywords: rural tourism; cluster analysis; agritourism (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2673-5768/6/1/3/pdf (application/pdf)
https://www.mdpi.com/2673-5768/6/1/3/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jtourh:v:6:y:2025:i:1:p:3-:d:1559517

Access Statistics for this article

Tourism and Hospitality is currently edited by Mr. Philip Li

More articles in Tourism and Hospitality from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().