Generational Differences in Motivational Drivers and Travel Preferences: An Exploration of International Travel Behavior of Slovak Women

Petra Vašaničová () and Kateryna Melnyk
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Petra Vašaničová: Faculty of Management and Business, University of Prešov, 080 01 Prešov, Slovakia
Kateryna Melnyk: Faculty of Management and Business, University of Prešov, 080 01 Prešov, Slovakia

Tourism and Hospitality, 2025, vol. 6, issue 2, 1-23

Abstract: Exploring international travel behavior helps to understand the diverse factors that motivate travelers across cultures and demographics, offering valuable insights into their unique travel patterns and preferences. This paper examines generational differences in motivational drivers and travel preferences among Slovak women, focusing specifically on their international travel behavior. The study investigates how different generations (X, Y, Z) influence various aspects of travel, including travel preferences for domestic versus foreign destinations, seasonal preferences, transportation choices, travel companions, travel arrangements, and motivation levels. Data were collected through a questionnaire survey of 269 Slovak women. The hypotheses were tested using the Chi-square and Kruskal–Wallis tests. While some factors, such as transportation choices and travel companions, appear unaffected by generational identity, others—such as seasonal preferences, travel arrangements, and certain motivations (e.g., fun, pilgrimage, and education)—show clear generational differences. These findings contribute to a better understanding of women’s travel patterns and offer practical insights for tourism professionals aiming to develop more personalized and effective tourism offerings for diverse women travelers.

Keywords: travel; tourism; motivation; preferences; behavior; generations; women (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2025
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