Analysis of Factors Influencing Digital Transformation of Tourism Villages: Evidence from Bogor, Indonesia

Isbandriyati Mutmainah, Iis Anisa Yulia, Foni Agus Setiawan, Aditya Sugih Setiawan, Immas Nurhayati, Bambang Hengky Rainanto, Sri Harini and Endri Endri ()
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Isbandriyati Mutmainah: Department of Management, Universitas Nusa Bangsa, Bogor 16166, Indonesia
Iis Anisa Yulia: Department of Management, Universitas Nusa Bangsa, Bogor 16166, Indonesia
Foni Agus Setiawan: Department of Informatics Engineering, Universitas Ibn Khaldun, Bogor 16162, Indonesia
Aditya Sugih Setiawan: Department of Tourism, Sekolah Tinggi Pariwisata, Bogor 16113, Indonesia
Immas Nurhayati: Department of Management, Universitas Ibn Khaldun, Bogor 16162, Indonesia
Bambang Hengky Rainanto: Department of Tourism, Institut Bisnis dan Informatika Kesatuan, Bogor 16123, Indonesia
Sri Harini: Departement of Management, Universitas Djuanda, Bogor 16720, Indonesia
Endri Endri: Faculty of Economics and Business, Universitas Mercu Buana, Jakarta 11650, Indonesia

Tourism and Hospitality, 2025, vol. 6, issue 2, 1-23

Abstract: This study examines the main determinants influencing the commitment of tourism village managers and business stakeholders to implement digital transformation. It will test the impact of perceived benefits, attitudes towards change, consumer behavior change, and the technological context on the intentions and commitments of tourism village managers and enterprises in Bogor Regency, Indonesia. The Causal Step multiple linear regression analysis examined 146 respondents selected through saturated sampling. The findings indicated that attitudes towards change, consumer behavior change, and the technological context significantly influenced the commitment to implement a digital transformation, mediated by the intention to implement digital transformation. The intention to implement digital transformation became a perfect part of the technological context of the commitment to implement digital transformation. It became a partial mediator of the influence of digital attitudes towards change and consumer behavior change on the commitment to implement transformation. Perceived benefits only directly affected the commitment to implement digital transformation. This research has at least two novelties, conceptual and contextual novelties. Conceptual novelty is studied in digital transformation, focusing on tourism villages. The contextual novelty is that the findings offer a more thorough understanding of the conditions and stages of technological transformation embraced by stakeholders and managers of tourism villages.

Keywords: perceived benefit; attitude toward change; consumer behavior change; technology; digital transformation; tourism village (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2025
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