Research on the Relationship Among Perceived Experience, Satisfaction, and Happiness in the Whole Process of Self-Driving Tourism

Hai Yan, Fan Wu and Mingyang Hao ()
Additional contact information
Hai Yan: College of Metropolitan Transportation, Beijing University of Technology, Beijing 100124, China
Fan Wu: College of Metropolitan Transportation, Beijing University of Technology, Beijing 100124, China
Mingyang Hao: College of Metropolitan Transportation, Beijing University of Technology, Beijing 100124, China

Tourism and Hospitality, 2025, vol. 6, issue 2, 1-21

Abstract: This study explores the relationship between perceived quality and happiness among self-driving tourists, focusing on the impact of the self-driving journey and sightseeing stages on multi-stage satisfaction and happiness. An online survey was conducted, and a Structural Equation Model (SEM) of perceived quality, satisfaction, and happiness was constructed to test the hypotheses. The results indicate that overall satisfaction with the self-driving experience significantly affects tourists’ happiness, with the indirect effect of attraction satisfaction being particularly notable. Perceived quality indirectly influences happiness by enhancing satisfaction, with key factors including unique attractions, guide services, and innovative entertainment products. Additionally, the development of self-driving parking facilities, public information dissemination, road key nodes and scenery design, and vehicle intelligence levels are critical to enhancing tourists’ happiness. This study provides a theoretical basis for improving the overall tourism experience.

Keywords: self-driving tourism; tourist perceived quality; happiness; satisfaction; tourism experience (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2673-5768/6/2/87/pdf (application/pdf)
https://www.mdpi.com/2673-5768/6/2/87/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jtourh:v:6:y:2025:i:2:p:87-:d:1657192

Access Statistics for this article

Tourism and Hospitality is currently edited by Mr. Philip Li

More articles in Tourism and Hospitality from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().