The European Wine Tourism Charter and Its Link with Wine Museums in Spain

Ángel Raúl Ruiz Pulpón () and María del Carmen Cañizares Ruiz
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Ángel Raúl Ruiz Pulpón: Department of Geography and Territorial Planning, 13071 Ciudad Real, Spain
María del Carmen Cañizares Ruiz: Department of Geography and Territorial Planning, 13071 Ciudad Real, Spain

Tourism and Hospitality, 2025, vol. 6, issue 3, 1-19

Abstract: The European Charter for Wine Tourism (2005) promotes the sustainable development of tourism activities associated with viticulture. The document identifies the active role that wine-growing territories must play in the conservation, management, and valorization of their resources. This study aims to understand the degree of linkage that this Charter establishes with initiatives for the heritage of wine culture, specifically focusing on wine museums in Spain. It examines how these museums contribute to defining a tourism development program, constructing a common strategic vision, and encouraging cooperation between the social and economic agents involved in the territory. As case studies, the Vivanco Museum of Wine Culture (La Rioja), considered by World Tourism Organization (UNWTO) as the best in the world, and the Valdepeñas Wine Museum (Castilla-La Mancha), an example of rehabilitation and musealization in the region with the highest concentration of vineyards in the world, have been chosen. The results show that both museums exemplify management, development, and cooperation in their respective territories, aligning with the theoretical assumptions established in the Charter.

Keywords: European Wine Tourism Charter; wine museums; wine tourism; sustainability (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2025
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