Community-Based Halal Tourism and Information Digitalization: Sustainable Tourism Analysis

Immas Nurhayati, Syarifah Gustiawati, Rofiáh Rofiáh, Sri Pujiastuti, Isbandriyati Mutmainah, Bambang Hengky Rainanto, Sri Harini and Endri Endri ()
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Immas Nurhayati: Faculty of Economics and Business, Universitas Ibn Khaldun, Bogor 16162, Indonesia
Syarifah Gustiawati: Faculty of Islamic Studies, Universitas Ibn Khaldun, Bogor 16162, Indonesia
Rofiáh Rofiáh: Faculty of Islamic Studies, Universitas Ibn Khaldun, Bogor 16162, Indonesia
Sri Pujiastuti: Faculty of Informatics and Tourism, Institut Bisnis dan Informatika Kesatuan, Bogor 16123, Indonesia
Isbandriyati Mutmainah: Faculty of Economics and Business, Universitas Nusa Bangsa, Bogor 16166, Indonesia
Bambang Hengky Rainanto: Faculty of Informatics and Tourism, Institut Bisnis dan Informatika Kesatuan, Bogor 16123, Indonesia
Sri Harini: Faculty of Economics and Business, Universitas Djuanda, Bogor 16720, Indonesia
Endri Endri: Faculty of Economics and Business, Universitas Mercu Buana, Jakarta 11650, Indonesia

Tourism and Hospitality, 2025, vol. 6, issue 3, 1-23

Abstract: This study employs a mixed method. In-depth interviews and observational studies are among the data collection approaches used in qualitative research. The quantitative method measures the weight of respondents’ answers to the distributed questionnaire. The questionnaire, containing 82 items, was distributed to 202 tourists to collect their perceptions based on the 4A tourist components. The results indicate that tourists’ perceptions of attractions, accessibility, and ancillary services are generally positive. In contrast, perceptions of amenity services are less favorable. Using the scores from IFAS, EFAS, and the I-E matrix, the total weighted scores for IFAS and EFAS are 2.68 and 2.83, respectively. The appropriate strategy for BTV is one of aggressive growth in a position of strengths and opportunities. The study highlights key techniques, including the application of information technology in service and promotion, the strengthening of community and government roles, the development of infrastructure and facilities, the utilization of external resources, sustainable innovation, and the encouragement of local governments to issue regulations for halal tourism villages. By identifying drivers and barriers from an economic, environmental, social, and cultural perspective, the SWOT analysis results help design strategies that can make positive contributions to the development of sustainable, community-based halal tourism and digital information in the future.

Keywords: community-based halal tourism; digitalization of information; sustainable innovation; SWOT analysis (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2025
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