An Integrative Model Analyzing Revisit Intentions and Behavior in Halal Tourism: Evidence from Indonesia

Abror Abror, Dina Patrisia, Yunita Engriani, Erly Mulyani, Vanessa Gaffar, Nurman Achmad, Mukhamad Najib, Long Kim and Somnuk Aujirapongpan ()
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Abror Abror: Faculty of Economics and Business, Universitas Negeri Padang, Padang 25132, Indonesia
Dina Patrisia: Faculty of Economics and Business, Universitas Negeri Padang, Padang 25132, Indonesia
Yunita Engriani: Faculty of Economics and Business, Universitas Negeri Padang, Padang 25132, Indonesia
Erly Mulyani: Faculty of Economics and Business, Universitas Negeri Padang, Padang 25132, Indonesia
Vanessa Gaffar: Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung 40154, Indonesia
Nurman Achmad: Faculty of Social and Political Science, Universitas Sumatera Utara, Medan 20155, Indonesia
Mukhamad Najib: Faculty of Economics and Management, IPB University, Bogor 16680, Indonesia
Long Kim: Center of Excellence in Logistics and Business Analytics (LOGBIZ), School of Accountancy and Finance, Walailak University, Nakhon Si Thammarat 80160, Thailand
Somnuk Aujirapongpan: Faculty of Management Science, Silpakorn University, Phetchaburi 76120, Thailand

Tourism and Hospitality, 2025, vol. 6, issue 3, 1-19

Abstract: The purpose of this study is to investigate the factors that influence tourist behavior and revisit intentions in the context of halal tourism. The antecedent variables in this study included religiosity, digital halal literacy, halal destination features, contentment, and trust. This is a quantitative study that used travelers that visited halal tourism attractions in West Sumatra, Indonesia, as the sample population. The sample size was 400 respondents. The data were analyzed using the partial least squares–structural equation model (PLS-SEM). We discovered that religiosity is an important predictor of contentment and trust. Satisfaction was achieved through digital halal literacy and halal destination qualities and was found to have a significant influence on trust, tourist behavior, and revisit intentions. Finally, trust was found to have a significant association with intention to revisit and behavior. The results of this research are insightful for managers and policymakers on how to provide halal tourism attributes and analyze tourists’ digital halal literacy that lead to tourist satisfaction. This study also provides further knowledge to policymakers and local authorities on how to promote future tourist participation in halal tourism development in Indonesia; thus, it can help create more tourist returns for further visits to the same location in the future.

Keywords: tourist behavior; revisit intention; digital halal literacy; satisfaction; trust; religiosity (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2025
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