Building Resilient Destinations: Spatial Mapping and Analysis of Potential Therapeutic Milieus in Hungary

Brigitta Pécsek () and Ádám Gyurkó
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Brigitta Pécsek: Department of Tourism, Eszterházy Károly Catholic University, 3300 Ege, Hungary
Ádám Gyurkó: Department of Tourism, Eszterházy Károly Catholic University, 3300 Ege, Hungary

Tourism and Hospitality, 2025, vol. 6, issue 5, 1-17

Abstract: This study aims to advance knowledge in the concept of therapeutic milieus by connecting nature, spirituality, and health to develop sustainable destinations. It combines the advantages of a conceptual paper and a multi-case study, offering a range of solutions demonstrated with three types of settlements: a county capital, a middle-sized town, and a small town. The GIS analysis identified several areas where the co-existence of thermal water, sacred sites, and verdant landscapes is in abundance, and five potential study areas were selected. Additional selection criteria included the GDP of the counties, visitation data, and synergy potential. Field work using field notes and photographs reconfirmed the results of the mapping and found unique value propositions that could enhance the value of health tourism. The theoretical research suggested three areas with synergy potential: culture, gastronomy, and sports. Based on the findings, a framework for therapeutic milieus showing three different scenarios was prepared. As for the economic and social implications, the research highlighted that adopting a multidisciplinary approach, incorporating insights from geography, cultural studies, and psychology, could make destinations more resilient, thus benefiting both tourists and locals. This study represents a substantial contribution to the milieu theories by incorporating natural, cultural, and spiritual elements into a flexible framework for therapeutic milieus. Future research may explore therapeutic milieus outside the Christian context or investigate the demand side.

Keywords: therapeutic milieus; sacred places; blue places; green places; health tourism; resilient destinations; thermal water; local tourism development; spirituality; unique value proposition (search for similar items in EconPapers)
JEL-codes: Z3 Z30 Z31 Z32 Z33 Z38 (search for similar items in EconPapers)
Date: 2025
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