Evaluating the Influence of Criteria Revitalization Strategy Implementation for the Hospitality Industry in the Post-Pandemic Era

Tien-Chin Wang, Hsiu-Chin Hsieh, Xuan-Huynh Nguyen, Chin-Ying Huang and Jen-Yao Lee
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Tien-Chin Wang: Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan
Hsiu-Chin Hsieh: Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan
Xuan-Huynh Nguyen: Department of Business Administration, Dai Nam University, Hanoi 100000, Vietnam
Chin-Ying Huang: Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan
Jen-Yao Lee: Department of International Business, National Kaohsiung University of Science and Technology, Kaohsiung 80778, Taiwan

World, 2022, vol. 3, issue 2, 1-18

Abstract: This study applies consistent fuzzy preference relations (CFPR) to evaluate the influential criteria of revitalization strategies (RS) for the hospitality industry in the post-pandemic (COVID-19) era in Taiwan. A real case applies CFPR in order to analyze the relationship between governmental implementation and industrial expectations in Taiwan. The results indicate that “market revitalization”, such as the Taiwanese government’s implementation of various stimulus vouchers and coupons to encourage market consumption and revitalize the overall economy, is considered the most essential/important criteria for RS. This study strengthens the government sector by evaluating the heterogeneity of revitalization strategies best used to formulate the actions to pilot industries as a global contribution to fight the COVID-19 pandemic within a global crisis.

Keywords: revitalization strategy; COVID-19 pandemic; hospitality; fuzzy preference relations; post-pandemic (search for similar items in EconPapers)
JEL-codes: G15 G17 G18 L21 L22 L25 L26 Q42 Q43 Q47 Q48 R51 R52 R58 (search for similar items in EconPapers)
Date: 2022
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