From Airwaves to Farmlands: How Radio Programmes in Indigenous Languages Are Shaping Agricultural Development in North-Central Nigeria

Babatunde Adeyeye () and Abiodun Salawu
Additional contact information
Babatunde Adeyeye: Indigenous Language Media in Africa Research Entity, Northwest University, Mafikeng Campus, Mmbatho PMB X2046, South Africa
Abiodun Salawu: Indigenous Language Media in Africa Research Entity, Northwest University, Mafikeng Campus, Mmbatho PMB X2046, South Africa

World, 2025, vol. 6, issue 1, 1-17

Abstract: This study investigated agricultural radio programmes in specific indigenous languages (Hausa and Tiv) and their role in supporting agricultural development in North-Central Nigeria. Data were collected through interviews with the programme producers. Qualitative data were analysed using Systematic content analysis (SCA). The results showed the programme format, the topics treated per season, the availability of discussants, the feedback mechanism of previous programmes, and the programme’s influence on the audience. The study concluded that radio programmes in indigenous languages play a crucial role in agricultural development. However, the study also highlighted the urgent need for more support for these programmes, particularly in partnerships with agricultural sector organisations for technical and financial support. The study drives a crucial political debate on the role of media in rural development, the promotion of indigenous languages, support for agricultural policy, and political influence, including creating more inclusive and community-focused policies and increased engagement between government, media organisations, and agricultural stakeholders.

Keywords: agriculture; agricultural development; farmers in North-Central Nigeria; indigenous languages; programme producers; radio programmes (search for similar items in EconPapers)
JEL-codes: G15 G17 G18 L21 L22 L25 L26 Q42 Q43 Q47 Q48 R51 R52 R58 (search for similar items in EconPapers)
Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2673-4060/6/1/9/pdf (application/pdf)
https://www.mdpi.com/2673-4060/6/1/9/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jworld:v:6:y:2025:i:1:p:9-:d:1561127

Access Statistics for this article

World is currently edited by Ms. Cassie Hu

More articles in World from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().