Gastronomic Tourism and Digital Place Marketing: Google Trends Evidence from Galicia (Spain)

Breixo Martins-Rodal () and Carlos Alberto Patiño Romarís
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Breixo Martins-Rodal: Faculty of Education and Social Work, Edificio de Facultades, University of Vigo 1, As Lagoas s/n, 32004 Ourense, Spain
Carlos Alberto Patiño Romarís: Department of History, Art and Geography, Edificio de Facultades, University of Vigo 2, As Lagoas s/n, 32004 Ourense, Spain

World, 2025, vol. 6, issue 4, 1-19

Abstract: Gastronomic tourism is a strategic tool for territorial development, as it promotes cultural heritage, supports local economies and encourages environmentally responsible consumption. This study attempts to analyse the evolution of key gastronomic products through digital marketing tools, reflecting on the need to know this real data in order to carry out sustainable territorial and tourism planning. To do so, it uses a methodology based on the analysis of data obtained through Google Trends, taking as a reference a set of terms related to seafood, traditional meats and wines with designation of origin. The study examines the seasonal patterns and geographical distribution of interest in these terms, evaluating their impact both inside and outside Galicia as a replicable methodological case. The results show significant differences between categories. In addition, there is a generalised decrease in the search for gastronomic terms, which may indicate a reduction in the relative weight of this element as a factor in the creation of the image of the territories. In conclusion, the article demonstrates the capacity of this methodology to propose more sustainable tourism, territorial and economic planning strategies based on the transformation of qualitative imaginaries into quantitative data and trends.

Keywords: gastronomic tourism; territorial Sustainability; digital place marketing; Google trends (search for similar items in EconPapers)
JEL-codes: G15 G17 G18 L21 L22 L25 L26 Q42 Q43 Q47 Q48 R51 R52 R58 (search for similar items in EconPapers)
Date: 2025
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