The Impact of Artificial Intelligence on the Digital Communication Channels of the Future

Sivakumar S. Moni
Additional contact information
Sivakumar S. Moni: King Khalid University - India

Global Digital Culture & Communication, 2026, vol. 3, 17

Abstract: This study examines the impact of artificial intelligence on digital communication channels of the future, employing a mixed-methods design that integrates systematic literature review following PRISMA guidelines, bibliometric analysis using VOSviewer, and semi-structured interviews with 21 experts in AI and digital communication. The findings reveal three dominant research fronts: Theory of Mind-based semantic communication, generative AI-driven communication, and deep joint source-channel coding. Meta-analysis of 28 studies shows AI-generated content increases user engagement by 12% (pooled ratio = 1.12; 95% CI 1.04–1.20). However, qualitative analysis identifies critical tensions: 81% of experts cite transparency deficits, 76% note accountability ambiguities, and 71% highlight inadequate professional codes. The study concludes that while AI significantly enhances communication efficacy, sustainable implementation requires robust governance frameworks addressing psychological resistance, trust erosion, and cognitive autonomy. Theoretical contributions include reconceptualizing communication as meaning co creation between heterogeneous agents, while practical implications emphasize transparency as a core design principle and the transition toward “governance as code” architectures.

Keywords: Artificial intelligence; semantic communication; digital channels; human.machine interaction; ethical governance. (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://gdcc.luminiseditorial.com/index.php/gdcc/article/view/17 Abstract page (text/html)
https://gdcc.luminiseditorial.com/index.php/gdcc/article/download/17/17 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gdc:gdccmm:v:3:y:2026:id:17

DOI: 10.65835/gdcc.2026.3.17

Access Statistics for this article

More articles in Global Digital Culture & Communication from Luminis Editorial
Bibliographic data for series maintained by Luis Rua Sanchez ().