Determinants of the Consumers Green Purchase Intention in Developing Countries

Adnan Butt ()
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Adnan Butt: Iqra University

Journal of Management Sciences, 2017, vol. 4, issue 2, 217-236

Abstract: The purpose of this study is to investigate the impact of Attitude towards Television (ATTV) on consumers' Environmental Concern (EC) and perceived consumer effectiveness (PCE) in developing countries. The model developed for the study further shows the impact of perceived consumer effectiveness (PCE) and consumers' attitude towards green purchase (ATGP) on their green purchase intention (GPI). Data from 574 respondents were collected through an online questionnaire and the hypothesized causal relationships were tested using structure equation modeling (SEM). The findings of the study revealed that ATTV has a significant impact on consumers' PCE and EC. EC was found to have a significant impact on consumers' ATGP, while the PCE and ATGP were found to have a significant impact on GPI. This study provides an insight into the importance of the use of media to enhance the consumers' environmental concerns, perceived consumer effectiveness, and consumers' attitude towards green products which ultimately has a positive impact on green purchase intention.

Keywords: Green marketing; perceived consumer effectiveness (PCE); attitude towards green purchase (ATGP); green purchase intention (GPI); structure equation modeling (SEM). (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:gei:journl:v:4:y:2017:i:2:p:217-236

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