Entrepreneurial Orientation and Firm's Export Performance: Evidence from Surgical Industry

Muhammad Imran, Hassan Mujtaba Nawaz Saleem, Jawad Iqbal, S. M. Tariq Rafi ()
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Muhammad Imran, Hassan Mujtaba Nawaz Saleem, Jawad Iqbal, S. M. Tariq Rafi: Universiti Utara Malaysia

Journal of Management Sciences, 2020, vol. 7, issue 1, 47-63

Abstract: The surgical industry of Pakistan is observing a decline in export performance. This alarming situation is advising the in-depth investigation of factors related to surgical firm exports. The study is going to investigate the potential factors of firm export performance (FEP) in the surgical industry of Pakistan. This study has used the questionnaire to collect two hundred and four (204) responses from the manufacturing firms of surgical industry through pick and drop method. The reliability and validity of constructs of export market orientation (EMO), entrepreneurial orientation (EO), business network (BN) and FEP were examined through SPSS-25 and SmartPLS-3.2.8 statistical software. The results of the study reveal positive and significant relationship between EO, BN, EMO and FEP. Additionally, the results of the study found the mediating role of EMO between EO, BN and FEP. However, the present study offers the better understanding of EO, BN and EMO for entrepreneur, academics, and practitioners. Thus, the owner/managers of the surgical industry should implement the EO, EMO and BN strategies effectively for higher firm export performance. Future studies could validate the current study research framework in other developing surgical industry to broaden the study scope.

Keywords: Entrepreneurial orientation; business network; export market orientation; export performance; surgical industry. (search for similar items in EconPapers)
Date: 2020
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