Educating the Youth in Norms and Values through TV Commercials: A Study of College Students

Shafayat Ali and Zahid Yousaf
Additional contact information
Shafayat Ali: Assistant Professor,
Zahid Yousaf: PhD Scholar,

Global Social Sciences Review, 2019, vol. 4, issue 1, 325-334

Abstract: Educating the viewers and public is one of the core objective of the media and in modern times TV commercials is one of its major tool to pass on the information and educate the masses. The current study is an attempt to find out how media through TV commercials educate the youth about the norms, values and general information. 1000 students participated in the current study from various colleges of district Lahore and they were selected through multistage sampling technique. A survey was conducted for data collection and regression analysis was used to determine the relationship between TV commercials and educating the norms and values of the society to the youth. The study concluded a direct and positive relationship between the variables i.e. contents and educating the youth in norms and values.

Keywords: TV commercials; cultivation theory; Regression. (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://gssrjournal.com/jadmin/Auther/31rvIolA2LALJouq9hkR/ (application/pdf)
http://www.gssrjournal.com/issue/Educating-the-You ... -of-College-Students (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gss:journl:v:4:y:2019:i:1:p:325-334

DOI: 10.31703/gssr.2019(IV-I).30

Access Statistics for this article

More articles in Global Social Sciences Review from Humanity Only
Bibliographic data for series maintained by M Imran Khan ( this e-mail address is bad, please contact ).