The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan

Abid Saeed and Osman Sadiq Paracha
Additional contact information
Abid Saeed: PhD Scholar,
Osman Sadiq Paracha: Assistant Professor,

Global Social Sciences Review, 2019, vol. 4, issue 2, 293-306

Abstract: The demand for counterfeit goods has exponentially grown and counterfeit goods trade has consequently emerged as a global problem. The present study investigates the determinants that encourage consumers to acquire counterfeit luxury goods. This research further analyzes purchase intention as mediator and gender role as a moderator between the contextual factors and consumer behavior. A quantitative approach was applied through a questionnaire to gather data from 380 Pakistani respondents. The measurement and structural model assessed through Smart PLS. The results confirmed that purchase intention acts as a mediator between hedonic motives, materialism and consumer behavior. However, purchase intention has no mediating effect on economic benefits. Similarly, gender role as moderator was insignificant.

Keywords: Consumer Behavior; Counterfeit Luxury Goods; Gender; Pakistan; Purchase Intention. (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://gssrjournal.com/jadmin/Auther/31rvIolA2LALJouq9hkR/ (application/pdf)
http://www.gssrjournal.com/issue/The-Determinants- ... ry-Goods-in-Pakistan (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gss:journl:v:4:y:2019:i:2:p:293-306

DOI: 10.31703/gssr.2019(IV-II).28

Access Statistics for this article

More articles in Global Social Sciences Review from Humanity Only
Bibliographic data for series maintained by M Imran Khan ( this e-mail address is bad, please contact ).