Analysis of Political Discourse in Pakistani Party Manifestos

Mehwish Malghani, Shabana Akhtar and Farhat Farooqi
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Mehwish Malghani: Assistant Professor,
Shabana Akhtar: Assistant Professor,
Farhat Farooqi: Lecturer,

Global Social Sciences Review, 2019, vol. 4, issue 2, 318-327

Abstract: Political discourse is inarguably deemed an essential tool, impercetably influencing people’s perception within a socio-political zone. The present research revolve around the critical discourse analysis of manifestos of Pakistani political parties, pertaining to the general election of 2013. The theoretical framework for the study triangulates VanDijk’s (1998) Socio-Cognitive Model, along with the support of Turner and Tajfel’s (1979) Social identity approach and Budge and Farlie’s Salience theory (1983). The research revealed that all the political parties under study used the discursive strategies in their party manifestos in order to enhance the positive self-image of party to in-group people, by focusing the negative aspects of the outgroup, thereby (re)constructing peoples political identities and ideologies and achieving the desired hegemony for itself.

Keywords: Political manifesto; Political Discourse; Identity and Ideology (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:gss:journl:v:4:y:2019:i:2:p:318-327

DOI: 10.31703/gssr.2019(IV-II).30

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