Lydia Business Review

2025 - 2026

Current editor(s): Yavuz Selim Gulmez

From Lydia Business Review
Bibliographic data for series maintained by Yavuz Selim Gulmez ().

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An Examination of Accounting Perceptions in the Digital AgeThrough Metaphor Analysis: A Study on Vocational High School Students pp. 1-21: Mazen Dorra
Digital Payments and Business Creation: Within-Between Evidence from Developing Economies pp. 22-51: Burcu Bahçeci Başkurt
Party Failure, Voter Emotions and Retaliation Intentions in the Context of Digitalization pp. 52-81: Ahmet Kayaoğlu and Mehmet Acu
Perceptions of Artificial Intelligence, Naturalistic Decision-Making and Cognitive Flexibility: A Systematic Literature Review and an Integrated Mediation Model pp. 82-118: Mustafa İsmet Başboğa
Leadership in Change, Uncertainty, and Liminality in the Digital Age: Examining Business Leaders through the Lens of Liminal Leadership pp. 119-142: Gamze Özcan

The Effect of Digital Content Marketing on Consumers' Brand Preferences pp. 1-13: Negar Pourvosoughi, Dursun Yener, Yusuf Ozan Yildirim and Serdar Pi̇rti̇ni̇
The Effect Of Deceptive Advertising On Consumer Perception, Brand Image and Brand Loyalty pp. 14-35: Erkut Kuldaş and Imran Aslan
Mapping AI-Driven Consumer Privacy Research Through TCCM pp. 36-63: Hilal Kır Paksoy, Betül Benli and Rıdvan Kocaman
Herding Behavior and Evolutionary Equilibrium in Cryptocurrency Markets: A Markov Regime-Switching Analysis pp. 64-94: Aras Yolusever
From Learning AI to Fearing Replacement: Reassessing AI Anxiety Among Business Students in the Generative AI Era pp. 95-109: Ahmet Murat Özkan

Sürdürülebilirlik, Yeşil Pazarlama ve Yeşil Aklama: Kavramsal Bir İnceleme pp. 1-13: Yasemin Gökbaş
Conspicuous Consumption in the Digital Age: A Conceptual Reassessment pp. 14-25: Ercan Güner
Cinsiyete Dayalı Siyasal Katılım: Z Kuşağında Roller Değişiyor mu? pp. 26-41: Özlem İlhan
Accounting for Financial Transactions in the Metaverse Environment pp. 42-51: Abdullah Adanir
Hybrid Genetic Algorithm Performance for PFSP: Leveraging NEH Heuristics in Initial Population pp. 52-59: Müni̇re Yalçi̇n