COMPETITIVE ACTION REPERTOIRE IN THE TELECOMMUNICATIONS INDUSTRY

Darko Tipurić and Tereza Barun
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Darko Tipurić: University of Zagreb, Faculty of Economics and Business Zagreb
Tereza Barun: University of Zagreb, Faculty of Economics and Business Zagreb

Ekonomski pregled, 2020, vol. 71, issue 1, 33-54

Abstract: Our paper describes how competitive action repertoire concept and the external regulatory environment influence the performance of a firm in the regulated telecommunications sector. Based on panel data of 103 firms across Europe that provide fixed broadband Internet to end customers during the time period of 3 years, results indicate that aggressiveness and the complexity of an offer have a positive relationship with market share growth. Contrary to widespread views, we find that the most aggressive firms in the market in fact lose market share on a year-on-year basis. Our results suggest that complexity and aggressiveness have a positive relationship with changes in market share gains and that the effects hold for non-regulated firms, but not for regulated ones.

Keywords: competitive dynamics; competitive repertoire; regulation; telecommunications industry; fixed broadband (search for similar items in EconPapers)
JEL-codes: M21 (search for similar items in EconPapers)
Date: 2020
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