NEW MEASURE OF CONSUMER WELL-BEING FOR INDIAN CAR USERS

Rimple Manchanda and Srikant Manchiraju
Additional contact information
Rimple Manchanda: G D Goenka University, Gurgaon, Haryana, India
Srikant Manchiraju: The Jim Moran College, Florida State University

Ekonomski pregled, 2020, vol. 71, issue 5, 531-553

Abstract: Consumers today tend to look for material comfort and satisfaction from use and consumption of range of consumer durable goods, which are expected to induce consumer well-being. The current study investigates the consumer well-being of car users in Delhi and National Capital Region as this region has been recognized as biggest automobile market in India. Car industry is in the focus of the study because of its distinct features viz-aviz other consumer durable goods. The study is built around the existing conceptualization and measures of consumer well-being and intends to develop a separate measure of consumer well-being of car users in Delhi NCR through an exploratory research design. Three dimensional measure of consumer well-being has been developed.

Keywords: Consumer Well-being; Purchase; Acquisition; Possession; Consumption; Deployment; Satisfaction (search for similar items in EconPapers)
JEL-codes: D10 D12 D19 (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.32910/ep.71.5.5 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hde:epregl:v:71:y:2020:i:5:p:531-553

Ordering information: This journal article can be ordered from
Ekonomski pregled, Hrvatsko društvo ekonomista, Heinzelova 4a, 10000 Zagreb, Croatia
http://www.hde.hr/pregled_en.aspx

Access Statistics for this article

Ekonomski pregled is currently edited by Josip Tica

More articles in Ekonomski pregled from Hrvatsko društvo ekonomista (Croatian Society of Economists) Contact information at EDIRC.
Bibliographic data for series maintained by Josip Tica ().