THE IMPACT OF INNOVATIVENESS, ENTREPRENEURIAL, MARKET, AND LEARNING ORIENTATION ON BUSINESS PERFORMANCE

Helena Šlogar and Ivo Andrijanić
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Helena Šlogar: Libertas International University Zagreb
Ivo Andrijanić: Libertas International University Zagreb

Ekonomski pregled, 2023, vol. 74, issue 1, 3-33

Abstract: The purpose of this research was to establish whether there is a positive impact between entrepreneurial orientation and innovativeness, market orientation and innovativeness, and learning orientation and innovativeness in companies. The research also sought to define the specific elements in the orientations that impact innovativeness and business performance. The data was collected by a survey of a sample of 303 Croatian companies.The results of multiple regression showed that entrepreneurial orientation has a positive impact on innovativeness and business performance. Similarly, this research indicated that market orientation has a positive impact on innovativeness and business performance. As proposed in the hypothesis, this study found that learning orientation has a positive impact on innovativeness and business success. After the completion of this research, both practical and theoretical contribution are provided.

Keywords: Innovativeness; entrepreneurial orientation; market orientation; learning orientation; business performance (search for similar items in EconPapers)
JEL-codes: L26 M31 M50 O31 (search for similar items in EconPapers)
Date: 2023
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