The Impact of Intellectual Capital on Brand Value: A Study on Borsa Istanbul Manufacturing Index

Bekir Gerekan, Abdussamed Kılınç and Emre Bulut
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Bekir Gerekan: Ağrı İbrahim Çeçen University, Department of Business
Abdussamed Kılınç: Ağrı İbrahim Çeçen University, Department of Business
Emre Bulut: Ağrı İbrahim Çeçen University, Department of Business

Ekonomski pregled, 2026, vol. 77, issue 3, 168-182

Abstract: This study analyzes the impact of intellectual capital on brand value. We separately measure the effects of the dimensions of intellectual capital (human, structural, and relational capital) on brand value. The data consists of 448 observations covering the 2013-2021 periods of 56 firms listed in the BIST Manufacturing Index. We calculate the intellectual capital using the Value-Added Intellectual Coefficient (VAIC) method and brand value through the Hirose method, respectively. The study utilizes the balanced panel regression analysis via the Generalized Method of Moments (GMM) method. Our findings show that intellectual capital components statistically and partially affect brand value.

Keywords: Brand; Brand Value; Intellectual Capital; Value-Added Intellectual Coefficient; GMM. (search for similar items in EconPapers)
JEL-codes: C10 E22 L25 O34 (search for similar items in EconPapers)
Date: 2026
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