Consumers Adoption of Electric Vehicles for Sustainability: Exploring the Role of Personality Traits

Sofi Dinesh () and Suddhachit Mitra ()
Additional contact information
Sofi Dinesh: Bharathidasan Institute of Management
Suddhachit Mitra: Management Development Institute

Foresight and STI Governance (Foresight-Russia till No. 3/2015), 2023, vol. 17, issue 2, 69-80

Abstract: This study investigates the influence of the Big Five personality traits which include extraversion, agreeableness, conscientiousness, neuroticism, and openness in molding the adoption intention of consumers regarding electric vehicles (EVs) in India. This study also looks at Behavioral Economics as an explanatory theory on the diffusion of electric vehicles in India. The study comprised two stages. In the first stage, 150 users and non-users of electric vehicles were surveyed. Results pointed to a significant effect of all Big Five personality traits on adoption intention, with the exception of the trait of neuroticism. There was no significant difference in the adoption intention based on the differences in personality traits between men and women. In the second stage, the study used an expert-opinion based survey that was conceptualized based on the Diffusion of Innovation theory combined with the idea of memetics in new product diffusion. The results from the first stage of the research were bolstered by the fact that the second stage indicated that product attributes influencing diffusion would have a negative influence on adoption intentions of persons with high neuroticism. The study provides useful insights into consumer behavior based on personality for marketers of electric vehicles and policymakers interested in bringing about sustainable consumption practices

Keywords: electric vehicle; adoption intention; Big Five personality traits; sustainability; behaviour; pollution; diffusion of innovations (search for similar items in EconPapers)
JEL-codes: Z13 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://foresight-journal.hse.ru/en/2023-17-2/839647030.html
https://foresight-journal.hse.ru/data/2023/06/23/2 ... nesh-Mitra-69-80.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hig:fsight:v:17:y:2023:i:2:p:69-80

Access Statistics for this article

More articles in Foresight and STI Governance (Foresight-Russia till No. 3/2015) from National Research University Higher School of Economics
Bibliographic data for series maintained by Nataliya Gavrilicheva () and Mikhail Salazkin ().