Optimal Choices for the E-Tailer with Inventory Rationing, Hybrid Channel Strategies, and Service Level Constraint under Multiperiod Environments

Yuepeng Cheng, Bo Li and Yushan Jiang

Mathematical Problems in Engineering, 2016, vol. 2016, 1-12

Abstract:

This paper investigates optimal choices for the e-tailer with inventory rationing, hybrid channel strategies, and service level constraint under multiperiod environment. Based on different operational conditions, five mathematical models are proposed for the e-tailer who faces two types of fuzzy demand and a framework is designed to illustrate the e-tailer’s operation in different models. This paper presents the advantages of inventory rationing and hybrid channel strategies and analyzes the influences of channel differences variability on optimal choices for the e-tailer, where the channel differences include margin difference of priority and margin difference of channel. Through computer simulation, the optimal choices for the e-tailer under different multiperiod environments are obtained, and the influences of margin difference of priority and margin difference of channel on the e-tailer’s optimal choices are also examined. Experiment results show that the pure-play drop shipping model and the hybrid channel with inventory rationing model are the optimal choices for the e-tailer; these findings have valuable guiding significance for the e-tailer to make optimal tactical decisions under multiperiod environment.

Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://downloads.hindawi.com/journals/MPE/2016/4659074.pdf (application/pdf)
http://downloads.hindawi.com/journals/MPE/2016/4659074.xml (text/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hin:jnlmpe:4659074

DOI: 10.1155/2016/4659074

Access Statistics for this article

More articles in Mathematical Problems in Engineering from Hindawi
Bibliographic data for series maintained by Mohamed Abdelhakeem ().