Pricing Decisions of Two Complementary Products in a Fuzzy Environment

Li Wang, Jing Zhao and Jie Wei

Mathematical Problems in Engineering, 2014, vol. 2014, 1-8

Abstract:

Pricing decisions of two complementary products in a fuzzy environment are considered in this paper. The purpose of this paper is to analyze the changes of the optimal retail pricing of two complementary products under two different decentralized decision scenarios (e.g., Nash game case and Stackelberg game case). As a reference model, the centralized pricing model is also established. The closed-form optimal pricing decisions of the two complementary products are obtained in the above three decision scenarios. Some interesting management insights into how pricing decisions vary with decision scenarios are given.

Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://downloads.hindawi.com/journals/MPE/2014/729287.pdf (application/pdf)
http://downloads.hindawi.com/journals/MPE/2014/729287.xml (text/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hin:jnlmpe:729287

DOI: 10.1155/2014/729287

Access Statistics for this article

More articles in Mathematical Problems in Engineering from Hindawi
Bibliographic data for series maintained by Mohamed Abdelhakeem ().