The Influence of E-Marketing on Performance of Real Estate Enterprises: Based on Super-Efficiency DEA and Grey Entropy Methods

Zhong-Huan Wu and Hong-jie Chen

Mathematical Problems in Engineering, 2021, vol. 2021, 1-11

Abstract:

E-marketing is an important tool for real estate enterprises. We evaluate 3 online marketing channels of 44 Chinese real estate companies. Super-efficiency DEA and grey entropy methods are applied to analyse the influence of E-marketing on the performance of real estate enterprises. We find that E-marketing will affect the business performance of real estate companies. Real estate company managers should adopt more strategies to improve corporate performance.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:hin:jnlmpe:7502676

DOI: 10.1155/2021/7502676

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