Research on the Relationship between Data Empowerment and Service Innovation Capability of Logistics Platform Enterprise

Yuhua Zhang and Mengdie Hu

Mathematical Problems in Engineering, 2021, vol. 2021, 1-11

Abstract:

Based on the application of big data, this paper constructed a theoretical model focusing on the mechanism of data empowerment on the service innovation capability of logistics platform enterprises, with value cocreation as the mediating variable and environmental dynamism as the moderating variable. The research hypothesis was empirically tested based on the results obtained from the questionnaire survey. The results demonstrate that data empowerment can promote the value co-creation between logistics platform enterprises and users, and value co-creation is an important factor to promote the service innovation capability of logistics platform enterprises. Meanwhile, the moderating variable of environmental dynamism is found to inhibit the interaction between cooperation and service innovation capability. The findings expand the theoretical research on data empowerment and raise important inspiration for practical activities of logistics platform enterprises.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:hin:jnlmpe:9974585

DOI: 10.1155/2021/9974585

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