Sales Associations between Brand Stores Based on Spatial Interaction Effects

Yuepeng Sui, Guoxin Li and Jiaoju Ge

Mathematical Problems in Engineering, 2021, vol. 2021, 1-10

Abstract:

There is a dearth of research concerning location-based service (LBS), including its determinants and antecedents. However, it is still unclear how LBS influences a brand store’s profit with the consideration of surrounding stores. To fill the gap, this study focuses on the influence of surrounding store information on sales of a brand store from the perspective of LBS. By analyzing spatial data, sales data, and shopper flow data of 737 brand stores for a large shopping mall in China with spatial Dubin model, this study identifies several findings: (1) sales and shopper stay times in surrounding stores can negatively influence sales of a brand store; (2) store types can moderate the relationship between the sales of surrounding stores and those of a brand store; (3) shopper flow in surrounding stores can also influence the sales of a brand store depending on the volume of shopper flow at different times in a day. This study has implications for academics and practitioners.

Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://downloads.hindawi.com/journals/MPE/2021/9990947.pdf (application/pdf)
http://downloads.hindawi.com/journals/MPE/2021/9990947.xml (text/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hin:jnlmpe:9990947

DOI: 10.1155/2021/9990947

Access Statistics for this article

More articles in Mathematical Problems in Engineering from Hindawi
Bibliographic data for series maintained by Mohamed Abdelhakeem ().