Consumersʼ Preferences of the Quality and Price of Personal Services

Masayuki Morikawa

Economic Review, 2018, vol. 69, issue 4, 314-327

Abstract: This study uses original survey data from individuals and presents evidence regarding consumersʼ preferences of the quality and price of personal services. The results indicate that consumers perceive the quality of market services to be improved, suggesting that the real productivity growth rate of the service sector is underestimated. Although the willingness to pay for high quality services is confirmed, the amount is quite heterogeneous among individuals, which cannot be explained by observable characteristics such as age and income. The price elasticity of the inter-temporal substitution of service demand is relatively large, suggesting that there is a possibility of smoothening service-demand by utilizing a price-setting strategy. Substitutability between market services and household production differs according to individual services.

JEL-codes: D12 D15 L16 L80 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:hit:ecorev:v:69:y:2018:i:4:p:314-327

DOI: 10.15057/29640

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