The Impact of Standardization on International Trade

John Hudson and Philip Jones
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Philip Jones: Department of Economics and International Development, University of Bath, Bath, UK,

Homo Oeconomicus, 2003, vol. 20, 1-19

Abstract: Standardization reduces uncertainty faced by consumers when choosing products with unknown product quality, which should help those firms without an established brand name in the country of sale and from countries who do not themselves have a reputation for high quality products for the good in question, thus providing a significant boost to international trade. However, if consumers give greater weight to domestic, as opposed to foreign or international, standards, then standards may hinder international trade. We examine empirical evidence which results suggest that British consumers do indeed place considerable weight on British standards, but little on non-British ones.

Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:hom:homoec:v:20:y:2003:p:1-19

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