VISUAL COMMUNICATION AND ICTS FOR THE APPLICATION OF VALUE CO-CREATION STRATEGIES IN HOTELS' WEBSITES IN ATHENS, GREECE
Vicky Katsoni () and
Panagiota Dionysopoulou ()
Additional contact information
Panagiota Dionysopoulou: Co-operative Tutor of Hellenic Open University, Athens, Greece
Regional Science Inquiry, 2018, vol. X, issue 1, 77-89
The purpose of this paper is to provide an understanding of the way principals for tourism development could incorporate Information and Communication Technologies (ICT) into their models, addressing such issues as new visual communication technologies and value co-creation, based on a survey in the city of Athens, Greece. The authors argue that collaboration among key stakeholders in the tourism industry around ICT may assist in the promotion of the destination and enhance economic development. The paper demonstrates the need to redefine the relationships and the ways of communication and value co-creation between tourism principals, according to new requirements in the evolutionary process of the tourism phenomenon.
Keywords: ICTs; Value co-creation; Visual Communication; e-Tourism; C-commerce (search for similar items in EconPapers)
JEL-codes: Z3 Z33 Z32 Z38 M31 M15 (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:hrs:journl:v:x:y:2018:i:1:p:77-89
Access Statistics for this article
Regional Science Inquiry is currently edited by Dr Christos Ap. Ladias
More articles in Regional Science Inquiry from Hellenic Association of Regional Scientists
Bibliographic data for series maintained by Dimitrios K. Kouzas ().