Employees Opinions Towards the Information Technology Offered to Their Daily Firm’s Operation In Dar Es Salaam, Tanzania

Nelson Jagero (), Wahid Bakari Hamad () and Masese Chuma Benard ()
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Nelson Jagero: Kampala International University
Wahid Bakari Hamad: Kampala International University
Masese Chuma Benard: Kampala International University

International Journal of Academic Research in Accounting, Finance and Management Sciences, 2012, vol. 2, issue 1, 46-56

Abstract: There is widespread acceptance that IT is a central component of business operations and extensively used in marketing. Therefore, the major objective of the research was to assessing the impact that Information Technology (IT) has in influencing Dar es Salaam Small and Medium Manufacturing Enterprises (SMMEs) on marketing strategies so as to improve the marketing operations. Study findings revealed that, generally information technology has impacted positively on the SMMEs on performing their marketing related activities of the firms in solving some of the firms problems which in one way or another hinder the smooth operation of the daily operation (marketing activities) in relation to IT such as lack of appropriate knowledge and skills, limited access to relevant information on technology, dependency on poor and obsolete technology, SMEs capacity to innovate is limited to knowledge and available facilities and limited access to finance. This was initiated by the fact that despite widespread acceptance of the benefits of IT for marketing, our knowledge of the way marketers use IT and its eventual benefits for making marketing strategies are not well understood.

Keywords: Employees; daily firm’s operation; information technology (search for similar items in EconPapers)
JEL-codes: M15 R31 (search for similar items in EconPapers)
Date: 2012
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