Creating Marketing Strategies for Development of the Wine Tourism

Daliborka Blazheska () and Meri Nickova ()

International Journal of Academic Research in Accounting, Finance and Management Sciences, 2016, vol. 6, issue 4, 177-184

Abstract: The development of the wine tourism every day is meaningful on a global level. This fact makes the paper to draw attention on the creation of marketing strategies in order to increase the visibility of our country worldwide. Today to gain the trust and the loyalty of the consumers is very difficult; it should be accessed new, specific spaces as well as new ways of a presentation of the tourism products. This paper outlines the creation of effective strategies to achieve competitive advantage in the global wine tourism market. In the paper are set out the conditions and prospects of the wine tourism of Republic of Macedonia through proper analysis. Based on the presented results measures are proposed to create a successful strategy for the development of the wine tourism, which will improve the competitive position.

Keywords: Competitive advantage; wine tourism; SWOT analysis; customer loyalty (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://hrmars.com/hrmars_papers/Article_17_Creatin ... _for_Development.pdf (application/pdf)
http://hrmars.com/hrmars_papers/Article_17_Creatin ... _for_Development.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hur:ijaraf:v:6:y:2016:i:4:p:177-184

Access Statistics for this article

More articles in International Journal of Academic Research in Accounting, Finance and Management Sciences from Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences
Bibliographic data for series maintained by Hassan Danial Aslam ().