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Creating Marketing Strategies for Development of the Wine Tourism

Daliborka Blazheska () and Meri Nickova ()

International Journal of Academic Research in Accounting, Finance and Management Sciences, 2016, vol. 6, issue 4, 177-184

Abstract: The development of the wine tourism every day is meaningful on a global level. This fact makes the paper to draw attention on the creation of marketing strategies in order to increase the visibility of our country worldwide. Today to gain the trust and the loyalty of the consumers is very difficult; it should be accessed new, specific spaces as well as new ways of a presentation of the tourism products. This paper outlines the creation of effective strategies to achieve competitive advantage in the global wine tourism market. In the paper are set out the conditions and prospects of the wine tourism of Republic of Macedonia through proper analysis. Based on the presented results measures are proposed to create a successful strategy for the development of the wine tourism, which will improve the competitive position.

Keywords: Competitive advantage; wine tourism; SWOT analysis; customer loyalty (search for similar items in EconPapers)
Date: 2016
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